Marketing Operations Intern (6 months)

Summary:

Type: Internship

Location: Remote

About the Role:

We are seeking a Marketing Operations Intern to join our team to support our lead generation and data management efforts. The Intern will be responsible for lead enrichment, data cleansing, lead routing, and data optimization using enrichment platforms like Apollo, Zoominfo, Sales Navigator, Lusha, and syncing data across Salesforce, Hubspot, and Outreach. In addition, the successful candidate will also work on enrichment projects and ICP modelling projects on platforms like Apptopia, Drive Train, and Factors.io. The Intern will have strong attention to detail, excellent communication skills, and a passion for data management.

What will you do:

• Conduct research to enrich and maintain the accuracy of leads within our database

• Ensure data cleanliness and accuracy by conducting data cleansing and data hygiene efforts

• Monitor lead routing processes to ensure leads are being routed correctly

• Assist in the creation of lead-scoring models to optimize lead-generation efforts

• Work closely with sales and marketing teams to ensure effective communication and collaboration

• Utilize enrichment platforms like Apollo, Zoominfo, Sales Navigator, and Lusha to gather relevant data on leads and contacts

• Sync data across Salesforce, Hubspot, and Outreach to ensure consistency across systems

• Work on enrichment projects and ICP modelling projects on platforms like Apptopia, Drive Train, and Factors.io

• Collaborate with cross-functional teams to develop and execute data-driven marketing strategies

• Analyze data and develop insights to support marketing initiatives

What are we looking for?

• Pursuing or recently completed a degree in marketing, business, or a related field

• Strong attention to detail and organizational skills

• Proficiency in Microsoft Excel and Google Sheets

• Ability to work independently as well as part of a team

• Excellent communication and interpersonal skills

• Post graduates in Data Analytics are preferred

Good to have:

• Familiarity with CRM and marketing automation platforms (e.g. Salesforce, Hubspot)

Who will you report to: Associate Director Marketing Operations

Why join us?

• Be a part of a global growth stage startup

• Work in a fast-paced, dynamic environment where your contribution matters

• You are passionate about technology and its impact on the high growth mobile technology space

• Innovate at scale, with learning opportunities

Your Function:

Sales Operations being a part of an aggressively growing Company and a Sales Organization, plays a pivotal role in Onboarding, Enabling and Driving superior performance among the Sales & Marketing Organization. With the average tenure of the team < 1 year, Sales Operations Function has a bigger and more ambitious role to play in enabling the Growth Operations for the organization with responsibilities encompassing Sales Enablement, Business Partnership, Process Excellence, Tools & Data, Variable Compensation and Sales Support Operations.

We are outcome driven and we run with heart while leading with our core values:

P : Act with First Principles

I : Take Initiative

L : Seek to Learn

O : Take Ownership of Outcomes

T : Help Achieve Together

S : Speak up then Commit

About:

CleverTap is the World's #1 Retention Cloud that helps app-first brands personalize and optimize all consumer touch points to improve user engagement, retention, and life-time value. It's the only solution built to address the needs of retention and growth teams, with audience analytics, deep segmentation, multi-channel engagement, product recommendations, and automation in one unified product.

The platform is powered by TesseractDB™ - world’s first purpose-built database for customer engagement, offering both speed and economies of scale.

CleverTap is trusted by 2000 customers, including AirAsia, Electronic Arts, TED, English Premier League, TD Bank, Carousell, Papa Johns, and Tesco.

Backed by leading investors such as Sequoia India, Tiger Global, Accel, and CDPQ the company is headquartered in Mountain View, California, with presence in San Francisco, New York, São Paulo, Bogota, London, Amsterdam, Sofia, Dubai, Mumbai, Singapore, and Jakarta.

We're excited to showcase what we have to offer!